Gender Differences in College Students' Shopping Brand Preferences

Hello! This is a questionnaire about the gender differences in shopping brand preferences among college students. The content of the questionnaire aims to understand the brand preferences and relevant influencing factors of male and female college students when shopping. All data will only be used for academic research, and we will strictly keep your personal information confidential. Please answer according to your actual situation and true feelings. There are no right or wrong answers to the questions. Thank you for your support and participation!

1. Your gender

malefemale

Your grade

請(qǐng)選擇

3. How much is your monthly disposable living expenses approximately?

Below 1000 yuan1,001 - 1,500 yuan1501-2000 yuan2001-2500 yuan2501-3000 yuan3001-4000 yuan4,001 yuan and above

4. What product categories do you usually pay attention to when shopping?

Clothing and accessoriesElectronic productsBeauty and personal careFood and beveragesSports and outdoor activitiesSchool materialsDaily necessitiesBags and accessoriesDigital accessoriesOther things

5. How important is the brand to you when shopping for the following product categories?

completely ignore
don't attach much importance to
common
attach a little importance to
attach great importance to

Clothing and accessories

Electronic products

Beauty and personal care

Food and beverages

Sports and outdoor activities

School materials

Daily necessities

6. Through which channels do you usually learn about shopping brand information?

Social media (WeChat, Weibo, Douyin, etc.)E-commerce platform recommendationRecommended by friends or classmatesOffline physical store experienceTV advertisementMagazines or newspapersThe official brand website or appRecommendations from internet celebrities or bloggersSearch engine searchOther things

7. Through which channels do you usually learn about shopping brand information?

Brand awarenessProduct qualityPrice factorWord - of - mouth evaluationDesign styleCelebrity endorsementPromotion activitiesAfter-sales serviceEnvironmental protection conceptBrand story or values

8. Which type of brand do you prefer?

Internationally renowned big brandsA well - known big domestic brandNiche designer brandsNational trend brandAffordable brands with high cost - performanceDoesn't matter what the brand is

9. Which of the following do you think are the gender - related factors influencing college students' brand choices? (You can choose multiple options)

Aesthetic preferenceDifferences in consumption conceptsSocial and cultural influenceAdvertising and publicity orientationDifferences in product functional requirementsInfluence of surrounding friendsShopping decision-making methodsOther things

10. Please rate the importance of the following brand characteristics (1 point means very unimportant, 5 points means very important).

1分
2分
3分
4分
5分

The sense of fashion of the brand

The practicality of the brand

The cost - performance ratio of the brand

Social recognition of the brand

The innovation ability of the brand

The environmental protection responsibility of the brand

11. How willing are you to try and buy when your favorite brand launches a new product?

Hardly ever tryNot very willing to tryCommonBe quite willing to tryBe more than willing to try.

12. What do you think are the most significant differences in shopping brand preferences between men and women? Please give examples to illustrate.

13. Do you have any special preferences or habits when it comes to choosing shopping brands? Please briefly describe them.

14. Do you think your shopping decisions are influenced by gender? (e.g., "Guys focus more on functionality" and "Girls value appearance more")

YesNo

15. Can you briefly explain it?

16. Do you have any other opinions on the relationship between "gender and brand preference"? (Not mandatory)

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