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Thesis Items

Exploring the Impact of Social Commerce on Trust and Purchase Intention in China's Gen Z C2C Second-hand Market

What is your age?
What is your gender?
What is your latest level of education?
What is your personal income per month?
In the past 30 days, how many times have you used second-hand e-commerce platforms?
How often do you use second-hand e-commerce platforms (e.g., Xianyu, Zhuanzhuan)?
How long have you been using second-hand e-commerce platforms?
3–6 months
The review gives me a sense of trust.
The online reviews provide sufficient information about the product.
It was important for me to get information from this review.
The review makes it easier for me to make a purchasing decision (e.g. to buy or not to buy).
Communicating via instant messaging helps me trust the seller.
The seller's responsiveness in instant messaging is important to me.
Instant messaging makes the transaction process feel more interactive.
Real-time chatting helps reduce my uncertainty about the product.
A seller's overall rating (e.g., number of stars) is a good indicator of their reliability.
I pay attention to the number of positive reviews a seller has received.
I trust sellers who have a badge or certification from the platform (e.g., "Super Seller").
I am wary of sellers with a low reputation score.
I find product recommendations from my social network (e.g., friends, people I follow) to be trustworthy.
I am more likely to consider a product if I see that a friend has liked, shared, or purchased it.
I am more likely to buy a product if it is popular within my social circle on the platform.
I trust product recommendations generated from my social network connections more than other types of ads.
I believe that most sellers on this platform are honest.
I feel that the platform is a safe place to conduct transactions.
I can rely on the information provided by sellers on this platform.
The review increases my intention to make a purchasing decision.
The review helped me make my purchasing decision.
My interaction with sellers via instant messaging makes me more likely to complete a purchase.
I am very likely to purchase from a seller I interact with on this platform.
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